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Metaverse November 10, 2021

A “real-world metaverse”: Niantic reveals its vision

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Niantic is releasing a platform for creating so-called “real-world metaverse apps”. According to CEO John Hanke, the platform is built around the components needed to stitch together the digital and real worlds.

Technology company Niantic, best known for Pokémon GO, has announced that it will release today Lightship, an augmented reality development kit (ARDK). The tool aims at making augmented reality experiences development more accessible.

METAVERSE

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“Outdoor metaverse”

In real time, Lightship allows mobile apps to determine the environment, surface, area depth that their camera is pointing at.

Niantic CEO John Hanke referred to his blog post in which he declared the metaverse a dystopian nightmare. But Niantic envisions an alternative: a metaverse that brings people together in person, rather than in a virtual setting.

Currently, Niantic’s games emphasize outdoor activities and meeting new people. Indeed, some features could only be accessed by working together simultaneously, before Pandemic-era adjustments enabled remote play. Furthermore, people formed local Discord communities in 2017 to coordinate real-world encounters.

“At Niantic, we believe that humans are happiest when their virtual world leads to their physical world,” Hanke said. “Unlike science fiction metaverses, real-world metaverses can use technology to enhance our experience of the world in which we live”.

The new Lightship ARDK allows developers to use the foundations of the company’s games for new projects. Additionally, Niantic is opening a $20 million venture capital fund, which will invest in companies that align with its vision.

Niantic already has partnerships with brands including Coachella, Historic Royal Palaces, Universal Pictures, and many others using its ARDK.

As part of the software development kit, developers will be able to build experiences for iOS and Android by integrating with Unity, a software used for building 3D, 2D, VR, and AR experiences. Moreover, the platform offers Niantic’s three main AR features, including real-time mapping, semantic segmentation, and multiplayer capabilities, making the tools that Niantic has been developing for years available to any aspiring creator.

Michelle D. Madsen graduated from the University of Westminster and has been deeply involved in the world of finance ever since. She has worked as a Broadcast Journalist hosting various news shows and informative webcasts about the financial markets. Since 2004 she has also been writing for MetaNews daily, her attention to detail, and her in-depth knowledge of the financial markets have led her to cover Foreign Exchange and commodities. The world of finance has changed in the last few years with the introduction and rising popularity of cryptocurrencies and the Metaverse. She has in no means been left behind, adding this to her bank of intellect and is now also an expert in cryptocurrencies. For the last ten years, Ms. Madsen has been engaged in the financial market. She has notedly written a great number of incredibly informative reviews for the crypto, NFT and the Metaverse. Her wealth of knowledge has enabled her to become a leading expert in the field. She continues to inform the public writing up-to-date, thorough reviews for the readers of MetaNews as she has for the last decade.

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Metaverse

Whales Club is a new NFT community

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Each NFT in the limited collection known as Whales Club acts as a VIP pass to one of the most advanced crypto groups in the TON ecosystem. The collection is capped at 10,000 total tokens.

The long-term objective of the company is to grow into a major player on the worldwide fintech scene. Every person who is a part of the Whales Club will have the ability to retrieve their tokens and take part in the random airdrops that are offered to holders. Tokens will be employed in the governance DAO of TON Whales, making it possible for anybody to take part in the life of the firm.

Every penny earned through sales will be placed in the general treasury and put toward expanding the capabilities of our business

The Whales Club brings together a greater number of business owners, software developers, investors, information technology professionals, and Web 3.0 aficionados. Members of the club are able to learn from one another’s experiences, scale their businesses through beneficial peer-to-peer feedback and partnerships, and have access to the expertise of other members through exclusive events and an online networking platform.

“The TON steaking industry is already quite profitable, and owners of NFT whales will see an increase in that profitability. For their use, we will create a special betting pool that has a lower commission rate.”

Twitter: twitter.com/whalescorp

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Metaverse

Sensorium launches metaverse streaming channel

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The first in-engine streaming channel for the metaverse is being launched by Sensorium. The goal of this 24/7 streaming experience is to introduce viewers to the scope of the Sensorium Galaxy metaverse, which is currently only accessible in beta mode. It also features a number of special Empyreal Parties featuring the company’s unique AI artists.

The Meteor Vortex is a remote place in the metaverse where AI-driven DJs Natisa Sitar, Kàra Màr, and Ninalis offer innovative performances for the first Empyreal Parties, which are accessible from any web browser.

With the release of Kàra Màr’s “Anthropic principle” music album last year, the first-ever to be totally produced by an AI-driven character and made available on Apple Music, Spotify and SoundCloud, Sensorium led the creation of virtual musicians powered by artificial intelligence. The generative music engine that powers Sensorium Galaxy’s virtual musicians enables them to produce original tunes that incorporate more than 60 genres.

In addition to producing high-quality music, the virtual performers use genetic algorithms and reinforcement learning to develop unexpectedly organic, entirely unscripted discussions with the audience using the Sensorium Galaxy Mobile App

The company’s virtual characters have already been tested by journalists from VentureBeat and PC Gamer with complex dialogs at some of the most significant conferences and festivals in the world, including WebSummit, SXSW, and Sonar.

Two further Empyreal Parties, showing the volcanic surface of PRISM planet and the visually stunning interiors of Sensorium Starship, will be made available after the Meteor Vortex event. Every new party offers guests the chance to experience the metaverse in its entirety without the use of a VR headset. The Sensorium mobile app will soon be available to listen to Empyreal Parties in addition to the web version.

Users of the metaverse will have access to concerts by top performers like David Guetta, Black Coffee, Steve Aoki, and Armin van Buuren, among others, with the global release of Sensorium Galaxy’s VR mode.

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Metaverse

Snapple unveils metaverse extension

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The sweet drink manufacturer Snapple is behind a new bodega in the metaverse game Decentraland. Snapple built a fictitious corner store in the style of New York City in the metaverse, complete with a bodega cat. CoinDesk went on a scavenger hunt for flying sliced cheeses and Snapple bottle caps while exploring the pixelated aisles on Thursday.

Snapple’s newest “Elements” drink line is explicitly promoted throughout the entire exhibit. The bottles have benefits for Web3 as well: According to the company’s website, each IRL drink has a code that can be used to obtain a non-fungible token (NFT) wearable.

For those who purchased the beverage, one aspect of the in-game hunt produced a $1.39 rebate coupon. Ironically, the physical discount shuns cryptocurrency, insisting that customers link their PayPal accounts in order to make a withdrawal.

It’s not the first time a business has used Decentraland as a platform for promotion. For the event in January of last year, the Australian Open designed a pop-up with a tennis theme. Around Super Bowl Sunday, Bud Light debuted its own metaverse bar; a few weeks later, JPMorgan’s virtual lounge opened.

Additionally, it is not Snapple’s first foray into Web3. The business collaborated with the Tezos and Polygon-based NFT platform OneOf to offer its debut collection in May of last year. This was the start of what now seems to be a broader campaign aimed at consumers of cryptocurrencies who also enjoy drinking beverages.

Partnerships with well-known Twitch streamers, who have actively promoted the exhibit on social media, are also a component of the bodega’s marketing strategy

The natives of the metaverse have generally scoffed at promotions like Snapple’s, but it’s probable that as the concept of Web3 spreads, these installations will only increase. In an attempt to use cryptocurrency vernacular, Pepsi famously made Crypto Twitter shudder last December. However, the company’s subsequent NFT collection ended up being a hit, generating almost $6 million in sales volume.

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