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Metaverse April 5, 2022

Adidas releases Ozworld’s avatars

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For the brand’s newest Ozworld sneaker, Adidas Originals is introducing a website that will allow fans to build metaverse avatars based on their personality and likes. Ozworld is a brand of chunky shoes that first debuted in the 1990s.

Ready Player Me, a platform that develops avatars, says the avatars are supposed to be interoperable, which means they may be freely navigated with the user’s assets in 1,500 various games and apps.

Personal expression, rather than physical characteristics, is the center of the activation. Beginning April 8, Adidas will ask fans who visit a brand microsite a series of personality-based questions, including which Ozworld silhouettes they like. The AI in Ready Player Me will then take these responses and create a unique avatar based on the new Ozworld collection. On Adidas’ site, fans will be able to animate their avatars and try on and purchase digital replicas of the shoes, which they will be able to possess and walk about with as assets.

People engage with the metaverse using avatars, which are digital replicas of themselves, just as they do with social media platforms via user profiles.

They may also represent the future of influencer marketing, since marketers are already collaborating with trend-setters in virtual settings like Roblox and Zepeto, as well as building their own avatars based on pre-existing intellectual property.

Interoperability is another noteworthy feature of Adidas’ platform, as it is a key component of an open metaverse. Ready Player Me, which builds avatars from selfies (albeit not for the Adidas activation), boasts a list of compatible partners that includes social VR platform VRChat, conference app MeetinVR, and game company Nemesis. Users will be able to upload their avatars and distribute them as stickers on Web2 social networking sites as part of the Adidas experience.

Following a succession of NFT experiments and a cooperation with Bored Ape Yacht Club, the avatars represent Adidas’ newest venture into Web3 behind the Originals brand. In the Sandbox, the corporation also owns a virtual real estate tract.

For MetaNews.

Jonathan Hobbs is an Australian investor and author that trades on a variety of asset classes, including currencies, equities, and commodities. Jonathan’s experience as a macro trader leverages his unique writing style to combine important elements, such as technical analysis and news.

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Metaverse

Invisible Universe steps into the metaverse

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Invisible Universe, an internet-first animation studio, released The R3al Metaverse. The initiative will mint 7200 Producer Pass NFTs, allowing the community to influence the show’s creative direction and have their NFTs animated.

The R3al Metaverse parodies top reality house shows like “The Real World” or “Big Brother” and follows five NFT characters who move to Los Angeles from the metaverse. The 3D-rigged, professionally-voiced cast comprises characters from Bored Ape Yacht Club, World of Women, Doodles, Cool Cats, and Robotos. Fans will root for their favorites as they become friends, quarrel, make up, make jokes, make blunders, and maybe make out.

Alexis Ohanian, founder of Seven Seven Six and investor in Invisible Universe, said other animated programs take years to develop and market. Invisible Universe can debut a whole series and NFT collection in months.

Producers Pass NFT holders can write confessional interviews and create storylines following the series debut. The Producers Pass NFTs, created by award-winning artists and animators, combine iconic Los Angeles sites and the cast into a Twitter banner. NFT holders of the five towns featured in the first season may see their character animated and incorporated into the programme for a cameo.

Invisible Universe has built memorable animated IP on social media

“We approach storytelling without ego, listening to what the community loves and wants more of.” Tricia Biggio, CEO of Invisible Universe, believes the next generation of customers will want more involvement in entertainment franchises. “This series has infinite potential for a spinoff, new characters, or a longer run. Season 2 and beyond will depend on our community.”

Invisible Universe is contextualizing NFTs, communities, and the metaverse so consumers can grasp web3 on traditional media. The animation company applied lessons from Qai Qai, Squeaky & Roy, Clydeo, and Ember. The R3al Metaverse will feature new characters who will spin off into their own shows or planets, like Invisible Universe’s present characters.

For MetaNews.

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Metaverse

Venice Immersive Island metaverse experience

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Virtual reality is only one of the immersive experience at Venice. On a little island near the Lido, festivalgoers can enter the metaverse. They can “globe hop” with a tour guide, dress up with background dancers, or assist Coco Chanel create Chanel No. 5. When Venice’s virtual program went virtual, the forms also changed. Venice Immersive is the new name for the program’s return to the Lazzaretto Vecchio.

Reilhac: “We wanted to highlight how swiftly the field is diversifying.” “We didn’t want to focus on one technology like VR, but on all kinds of immersive experiences”

Some of the 43 projects require VR. Some are 360-degree installations, others offer “mixed reality.”

One of their most ambitious endeavors has been committing to delivering tours of virtual worlds to small groups. Worlds means a virtual space where people can gather, such as a beach, woodland, or science fiction world. Reilhac said users can play mini golf or train dogs in the worlds. Worlds and world-hopping are best experienced in Venice Immersive.

The curators say “Framerate: Pulse of the Earth” shows the possibilities of this art genre. The 3D-scanned creation features changing sceneries”.”Framerate” director Matthew Shaw wants to show natural and human-caused changes to the globe. “We see destruction, extraction, occupancy, harvests, growth, and erosion.”

“Framerate” audiences enter a dark room surrounded by displays that operate as “holographic portals” into huge panoramas, such as a 200-foot cliff decaying and crumbling into the sea or a forest altering over a year. Users can stand anywhere in the room and focus on the cliff or a pebble.

For MetaNews.

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Spider Tanks release is set for a winning launch

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Before completing final preparations for the actual October 31st launch, the blockchain game, developed by GAMEDIA and marketed by Web3 market leader Gala Games, is presently doing its final round of playtests.

One of the first games developed by Gala Games using Web3 technology is called Spider Tanks, and its official release date is set for Halloween 2022

The game is a PvP arena brawler. In a garage made out of their own upgradeable parts, players may personalize their tanks. Additionally, these components are owned as NFTs, or transferrable blockchain tokens.

With a lengthy list of projects still in the works, Spider Tanks’ debut is noteworthy for Gala Games as well as the larger gaming community because of the game’s esports potential and financial rewards. The most competent players may take advantage of a variety of methods to participate in the Spider Tanks ecology and earn prizes.

Additionally, starting with the formal launch, Gala’s own layer 1 blockchain, known as Project GYRI, will power Spider Tanks. This blockchain was specifically created to run a sizable decentralized gaming platform. By removing components of the more widely used Ethereum network that are not required for gaming, it aims to minimize network costs, boost sustainability, and maximize efficiency. However, Gala’s blockchain will allow for the bridging of in-game assets to and from the Ethereum network.

Due to the number of ways that players and collectors may support the game for rewards, Spider Tanks is also a poignant Web3 debut. Players and owners will get rewards in the game’s reward token, known as SILK, for winning fights. This token may be utilized in the game and will be instantly credited to users’ Gala Games wallets.

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