U.S. app developers have suid Apple over commissions charged inside iOS apps. Apple has now reached a treaty with the app designers of a $100 million payout. Part of the agreement includes Apple’s clarification of its guidelines.
The new procedure allows iOS developers to contact their clients using information from their apps. This is a shift change in the anti-steering policies, which was a significant disagreement for years between the company and its critics.
This shift is vital for developers; however, it is not as important as it looks. App Store Guidelines was already changed to allow designers access to clients outside of their apps. However, at the time, they could not convey payment alternatives to clients.
Once the agreement is approved, there would be no limitations, and developers can communicate to its customers. Developers want customers to know that they do not have to pay using Apple’s in-app system, which charges 30%.
The media publication from Apple made it seem as if they are offering creators something significant. And developers will not be paying Apple fees on goods outside the app or the App Store. However, customers have to give consent for the communication and should be able to unsubscribe.
App store rules to change
Epic Games, developer of Fortnite, has sued Apple to allow app designers to evade App store commissions. The court case is pending a decision from a national judge. Furthermore, customers have also filed against Apple against app commissions. The U.S. Supreme court has forwarded the case to federal court, which is awaiting class-action status.
Apple reduced their commissions last year from 30% to 15%. However, Apple is not allowing developers to communicate with customers from inside their iOS apps about other payment options.
Other companies like Spotify have started informing customers of alternative reimbursement methods. It seems Apple exclusively enforced this rule.
It is good news to app developers as it will bring a much-needed change.
The agreement is pending authorization by Judge Yvonne Gonzalez Rogers of the U.S. District Court for the Northern District of California. The same judge is ruling over the Epic Games and consumer lawsuits against Apple.