After holding a booth at the Grammys and announcing new innovations in the emerging Metaverse, CEEK has received investor interest.
Non-fungible tokens (NFT), decentralized finance (DeFi), and the Metaverse are three of the most talked-about subjects in the crypto-currency sector, and each is assisting the globe in progressively embracing blockchain technology.
CEEK VR (CEEK), an entertainment and creator-focused platform that uses virtual worlds to link music artists, athletes, and digital content producers with their followers, is one initiative hoping to cash in on these trends.
Major collaborations and a Grammy’s booth.
CEEK had a booth in the gift lounge at the 2022 Grammy Awards event, which was able to bring the initiative to a new level of visibility as a lot of influencers and music enthusiasts allegedly stopped by.
CEEK VR’s agreement with Universal Music, which offers the protocol the rights to live performances by a number of prominent musicians, including Lady Gaga, Bon Jovi, U2, Sting, and Ziggy Marley, makes the booth feasible.
The initiative is also collaborating with Meta Oculus, Apple, and Microsoft, three of the most well-known companies working on virtual reality (VR) technology. This collaboration might open up access to VR devices beyond the protocol’s native CEEK VR headset in the future.
Connecting to the BNB Smart Chain.
The integration of CEEK with the BNB Smart Chain ecosystem, as well as the recent inclusion of cross-chain capability in late 2021, are two more factors that have helped CEEK gain traction.
CEEK was first introduced on the Ethereum (ETH) network, but its popularity was hampered by the high cost of transactions on that network, notably for micropayments for streaming content use, tracking, and artist payments.
For MetaNews.