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Metaverse June 14, 2022

Chobani steps into the metaverse

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With the release of “ChobaniTM Oatmilk Cosmic Race” on Roblox, Chobani has officially entered the metaverse. Chobani’s debut metaverse experience, which is now available to the Roblox community, focuses on group racing and discoverability. Participants pilot ChobaniTM Oatmilk spaceships that deliver oatmilk to planets in a virtual cosmos. Finish the race for a chance to win prizes, including custom ChobaniTM products, and bragging rights on the leaderboard.

Chobani is always looking for new ways to give back, and the “Chobani Oatmilk Cosmic Race” is one of them. Points are provided to racers who complete the course, which are mirrored and summed on the charity table. Chobani will donate $75,000 to Hunger Free America once the target objective is attained.

“It’s vital to us to make accessible, high-quality, nutritious goods, such as oatmilk, and with this game, we’re adopting a fun and creative approach to how oatmilk can be seen and enjoyed by everyone,” said Meredith Madden, Chobani’s Chief Marketing & Category Officer. “Bringing whimsical moments to life, particularly in a virtual environment, is a fun and engaging approach to test new ideas and draw new followers to our brand.”

“Chobani Oatmilk Cosmic Race,” created in collaboration with global creative collaborative Thinkingbox, comes to life a scene from Chobani’s most recent oatmilk commercial

Chobani Oatmilk appears at several familiar cultural events in the national advertising spot to highlight that oatmilk can be inclusive and for the public. Chobani’s catchy, bespoke tune “G.Oat,” which is accessible on most streaming platforms, is included in the promo. Chobani also collaborated with Chillhouse, the authority in modern self-care, to bring the commercial’s nail art vignette to reality. Chillhouse’s Flagship in New York City provides personalized nail art manicures and Chill Tips inspired by Chobani’s Oatmilk containers for a short time.

Chobani’s objective of making healthy food for everyone is furthered by this marketing effort, which includes strategic partnerships and unique media. Chobani came into the oatmilk market with the goal of making it more accessible, and it has succeeded. Oatmilk is one of the fastest-growing non-dairy milk sectors, with a year-over-year increase of 50.3 percent. Chobani is thrilled to be one of the companies driving that growth, with Nielsen reporting net sales increase of 56.4 percent.

For MetaNews.

Jonathan Hobbs is an Australian investor and author that trades on a variety of asset classes, including currencies, equities, and commodities. Jonathan’s experience as a macro trader leverages his unique writing style to combine important elements, such as technical analysis and news. The other elements that he brings into his unique writing styles are foundation analysis aimed at rational equilibrium values, evaluating the sizes and motivations of buyers and sellers, as well as identifying the needs of the buyers and sellers in the individual markets. Jonathan is committed to quality writing for new traders as well as veterans.

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Metaverse

NeoEden’s Realm is an emerging NFT project

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NeoEden’s Realm is made up of a collection of 5005 one-of-a-kind pieces of digital art that are referred to as “Neo-Cardz.” These Neo-Cardz depict the noble inhabitants of the realm. Each one is generated from millions of different possible combinations, has the design of a traditional deck of playing cards, and depicts a different king or queen who resides in the Realm. These kings and queens each have their own distinct personality and are exceedingly rare.

The fantastical setting that served as the inspiration for NeoEden’s Realm was given a contemporary crypto spin so that it may become a reality

The “Crypto OG” philosophers who established the Realm had the idea for Neo Eden, which involved community-based NFTs being combined with creative blockchain solutions.

“Our objective is to establish ourselves as the community standard for bridging the gap between non-linear time travel technology and the world we live in.”

Each Neocard will be minted at a cost of 0.0777 Ethereum, with a limit of four cards per wallet at any given time. Neocard owners have complete ownership of their assets and are allowed to use them anyway they like under a license that does not give them exclusive rights. Each member of the team will be awarded with 4 Neocardz of arbitrary value and 5% of any future $ROSES that are burned.

The owners of each Neocard will be able to claim five gorgeous $Roses each and every day for the next five years. This will usher in a new era of “Rosenomics” for the Realm, which will serve a variety of purposes for the many ecosystem utilities. Owners are entitled to a one-time payout of one hundred dollars in roses for each Neocard that they mint.

The direction that Neo-Eden will take in the future will be heavily influenced by the proposals that it has for its “DAO.” The company that manages Neo-Eden will implement voting features, and the more one is involved with the project and holds a variety of assets within the ecosystem, the more voting power they will have.

“We want our community to govern on key decisions with the direction of the project by voting openly on its ideas,” “We want our community to govern on prime decisions with the direction of the project.”

Twitter: twitter.com/NeoEdensRealm

Discord: discord.com/invite/qjRJWdDAnw

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Metaverse

WimbleWorld is a new metaverse for tennis fans

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Wimbledon’s sponsors and partners can now reach under-18s in the metaverse. As the tournament begins, so does WimbleWorld in Roblox. It allows spectators to play on a virtual Centre Court, a tribute to the famous stadium’s 100th year on Church Road.

Fans can also receive incentives for the virtual Wimbledon store. Roblox users can opt to have their avatars wear pieces from the Wimbledon Ralph Lauren 2022 collection. Roblox and AMC fans can get Andy Murray’s 2022 AMC cap for their avatars. WimbleWorld features Andy Murray.

James Kay, Roblox’s senior director of international communications, says the tennis event may reach a new audience through Roblox’s gamified experience. “Center Court at Wimbledon is 100 years old. You’re talking about something that’s had supporters for generations. We’re thinking about how to engage the next generation of fans beyond watching matches”, says Kay.

Wimbledon will also activate The Gang’s Strongman Simulator, a popular Roblox game

As WimbleWorld starts on Roblox, the key Wimbledon social channels will promote it to maximize crossover. In addition to WimbleWorld on Roblox, fans may enjoy other ‘Wimbledon at Home’ activities and experiences, whether they are attending the tournament in person, from a distance, or interactively through Roblox.

Kay believes the execution is meant to promote Wimbledon to a new generation of fans, but it also has other KPIs. “There might be a monetization aspect, or they may realize we have a great fan base in this generation and want to engage them. It depends on the brand’s type, location, and goal.”

In the case of Wimbledon, they want to ensure that the next generation is hooked on tennis like prior generations were and that the tournament’s tradition continues. Alexandra Willis, All England Club communications and marketing director, states, “Our objective is to ensure that tomorrow’s fans love Wimbledon as much as today’s.”

WimbleWorld on Roblox allows fans to participate virtually on Centre Court. Thank you to Roblox, The Gang, and Andy Murray and Ralph Lauren for being a part of WimbleWorld in its inaugural year.

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Metaverse

Siemens boosts metaverse for the industry

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Siemens, a leader in industrial automation and software, infrastructure, building technology, and transportation, and NVIDIA, a pioneer in accelerated graphics and AI, expanded their relationship to allow the industrial metaverse and promote use of AI-driven digital twin technologies.

Siemens Xcelerator, an open digital business platform, will be connected to NVIDIA OmniverseTM, a 3D design and collaboration platform. With Siemens’ physics-based digital models and NVIDIA’s real-time AI, enterprises can make faster, more confident decisions.

Omniverse’s inclusion to Siemens Xcelerator will speed the adoption of digital twins to optimize production and product lifecycles. Companies of all sizes will be able to use digital twins with real-time performance data, create novel industrial IoT solutions, utilize actionable insights from edge or cloud analytics, and overcome engineering issues by making visually rich, immersive simulations more accessible.

“Photorealistic, physics-based digital twins implanted in the industrial metaverse can alter our economies and industries by offering a virtual world where people can engage and collaborate to solve real-world challenges. Through this alliance, we’ll provide the industrial metaverse to all enterprises” stated Siemens CEO Roland Busch. “Our digital twin technology has helped customers across many industries enhance productivity for over a decade. We offer the industry’s most comprehensive digital twin. When Siemens Xcelerator is connected to Omniverse, we’ll offer a real-time, immersive metaverse that connects hardware and software from the edge to the cloud using Siemens’ software and solutions.”

This alliance combines technology and ecosystems to create the industrial metaverse

Siemens straddles the physical and digital worlds, IT and OT. Moreover, Siemens Xcelerator integrates mechanical, electrical, and software domains across product and production processes, enabling IT and OT convergence.

AI-enabled, realistically simulated, industrial-scale virtual-world engine NVIDIA Omniverse enables live digital twins. NVIDIA AI is the world’s most popular AI platform, powering Omniverse in the cloud and autonomous systems at the edge. NVIDIA Omniverse and AI constitute Siemens Xcelerator’s digital twin.

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