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Metaverse May 16, 2022

Clarks steps into the metaverse with Roblox

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Clarks has made the announcement that it has joined the metaverse, and to do so, the company has partnered with the online gaming platform Roblox.

The agreement will result in the creation of a one-of-a-kind Roblox stadium that will allow users to connect with one another, share their experiences, access special content, and compete in various minigames.

“The Clarks CICAVERSE will celebrate one of the brand’s most iconic, unisex childrenswear styles and inspire a whole new generation of fans via an immersive gaming experience on Roblox,” the footwear company stated in a press release. “The Clarks CICAVERSE” is an abbreviation for “The Clarks Children’s Iconic Adventures” and “The Clarks Children’s Interactive Adventure

Users will be put through their paces as they compete against their friends to achieve scores by “showing off their slickest BMX tricks and breakdance skills, to racing to the Parkour finish line alongside the real-life young athletes, who have used their sporting expertise to help Clarks create the newly designed CICA shoe collection.” This will involve the users “showing off their slickest BMX tricks and breakdance skills, to racing to the Parkour finish line alongside the real-life young athletes.”

Athletes such as the UK parkour champion and trainee stuntman Robbie Griffith, the 11-year-old BMX rider Connor Stitt, and the viral breakdance sensation B-Girl Terra from the United Kingdom are featured in the video game. B-Girl Terra will soon compete in the 2024 Olympics in Paris, which will be her ultimate challenge.

Users will not only be able to participate in sports, but they will also have the opportunity to let their imaginations run wild and enhance their gaming in the virtual Clarks store

In this place, the range of options is virtually limitless. Players have the ability to buy all of the accessories that are required to make their avatars stand out from the crowd and come out on top in order to be named champion of the CICAVERSE. These accessories range from sneakers that are supercharged with fire to giant jet packs.

According to Tara McRae, global chief marketing and digital officer of Clarks, “We are incredibly delighted to bring our famous brand offering to the metaverse as Clarks is passionate about empowering kids to be the best that they can be.”

“Roblox is all about understanding and enhancing the human experience,” said one of the company’s representatives, “which is why we felt like this cooperation was so natural for us.”

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Michelle D. Madsen graduated from the University of Westminster and has been deeply involved in the world of finance ever since. She has worked as a Broadcast Journalist hosting various news shows and informative webcasts about the financial markets. Since 2004 she has also been writing for MetaNews daily, her attention to detail, and her in-depth knowledge of the financial markets have led her to cover Foreign Exchange and commodities. The world of finance has changed in the last few years with the introduction and rising popularity of cryptocurrencies and the Metaverse. She has in no means been left behind, adding this to her bank of intellect and is now also an expert in cryptocurrencies. For the last ten years, Ms. Madsen has been engaged in the financial market. She has notedly written a great number of incredibly informative reviews for the crypto, NFT and the Metaverse. Her wealth of knowledge has enabled her to become a leading expert in the field. She continues to inform the public writing up-to-date, thorough reviews for the readers of MetaNews as she has for the last decade.

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Metaverse

Lowe’s increases its metaverse offerings

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Lowe‘s wants to help builders visualize projects with it; Lowe’s metaverse assets, including free downloads of 500 product assets like chairs, are available on its own hub.

Lowe’s EVP and CMO Marisa Thalberg told media, “It’s all developing and up for exploration.” The shop chose “neutral and democratized” metaverse platforms, she said. She continued, “Our goal is to let individuals utilize their imaginations to make their virtual spaces as fascinating, inspiring, and entertaining as their real world spaces.” And that’s all we want.”

Metaverse members have paid thousands for non-fungible tokens to outfit aviators from Gucci, Balenciaga, Dolce & Gabbana, and Ralph Lauren. Gucci’s Roblox garden had 19 million visits. Dolce & Gabbana sold “The Glass Suit” NFT for $1 million.

Lowe’s will provide the first 1,000 Decentraland participants a limited NFT collection of boots, hardhats, and other accoutrements

Seemantini Godbole, Lowe’s EVP and CIO, said CNBC the retailer is bringing many of the concepts it applies for shoppers to the metaverse initiative.

“While shopping and becoming inspired, individuals want to put things together in the virtual world before starting their project,” she said. “Metaverse is the same. You want them to experience, feel, and comprehend before starting the real project.”

Godbole said many metaverse assets were built as 3D digital copies of tangible objects to assist online customers visualize real-life dimensions and characteristics. Lowe’s uses virtual and augmented reality to let shoppers design a kitchen online or map their home’s floor plan using a smartphone. “Our customers want to use VR and AR” said Godbole. “We’re applying some metaverse lessons”

Lowe’s doesn’t offer a physical good with a virtual one or a connection to its website from metaverse platforms, Godbole added. This may change.

“In the future, we could think about how all these things link and make sure metaverse users can shop these items on Lowe’s.com or in our stores,” she said.

Thalberg said the average metaverse player is “very young,” younger than the average Lowe’s customer or homeowner.

“Kids who use Minecraft and Roblox build and design a lot, which is intriguing. This idea of being able to construct, decorate, design, and develop is key, she said. We see a tremendous wave of millennial new homeowners who aren’t afraid of technology, so catching them young is wonderful.

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Metaverse

Ambush 3D releases new metaverse wearable

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The shoe brand AMBUSH is introducing a new project that will be fairly unprecedented in the world of fashion. The project will involve the creation of a pair of 3D-printed shoes that can be worn in the metaverse as well as in regular life. The sneaker, which goes by the name 100S, was produced in collaboration with Zellerfeld, a shoe maker. Zellerfeld was also responsible for producing the totally 3D printed HERON01 sneaker, which was displayed a few months ago.

The footwear was designed with the intention of promoting a circular economy through the use of recycled materials

In addition to its physical counterpart, the model is also offered as a digital counterpart known as an NFT. This NFT can be unlocked and worn within the AMBUSH SILVER FCTRY metaverse.

Since it has been a few months, the idea of the metaverse has been used more and more, and many concepts have been formed around this virtual world, which is still somewhat abstract for many people. Mark Zuckerberg, the founder of Facebook, offers this definition of the term: “In the metaverse, you will be able to do almost anything you can imagine. You can get together with friends and family, work, learn, play, shop, and create. There will also be completely new experiences that don’t really fit how we think about computers or phones today.” It would appear that this is now supposed to also involve the wearing of shoes that have been manufactured using 3D printing technology.

AMBUSH is a brand that has established itself as a new stayholder in the world of fashion. It was established by the American-Korean designer Yoon Ahn. A point of reference that provides even more forward-thinking items by making use of 3D technologies. Concerning the 100S, it is challenging to determine with absolute certainty which procedure was utilized.

The bright color and attention-grabbing design of the sneaker ensure that it will not be overlooked, that much is certain.

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Metaverse

SeaCrypt is an incoming NFT collection

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SeaCrypt is an important milestone in the history of NFT projects because it was the first one to feature a decentralized lifeform. In a world without a central authority, every fish has complete freedom to swim and move about.

Both NFTs and metaverses will be around for the foreseeable future. SeaCrypt NFTs are not intended to be confined to a single metaverse; rather, the goal is for them to be easily translated to and incorporated into various metaverses.

“In this planet, not a single creature is made with the same characteristics as the others. Because of natural selection and the passage of millions of years, the only organisms that have survived to the present day are the healthiest and most attractive ones.”

“We at SeaCrypt think that our community is deserving of NFT and metaverse pets with similar levels of complexity in their evolutionary paths. This belief resulted in the creation of the very first NFT pets and metaverse pets, each of which has a genetic representation that is comparable to 102500 individual works of art. In comparison, there are only 1044 molecules spread throughout the atmosphere of our planet.”

According to the company’s founders, consumers are able to form an emotional connection with the fishes through interactions with the fishes

In the near future, users will have the option of decorating their SeaCrypt aquariums with SeaCrypt’s existing décor or designer assets sourced from the designer community.

“You are the master artist behind the NFT artwork that you created. If you give your memories to your NFT fish in the form of a birthmark, it will be able to take on your memories’ specific characteristics, such as its shape, pattern, color, and soul.”

During the process of hatching or breeding fish, a birthmark will also be “carved” onto the iris of the fish genetically, in addition to the characteristics that the fish already possesses. This technique cannot be undone and has lasting effects. As a consequence of this, SeaCrypt fishes serve as the most effective emotional links between users and the most cherished memories of those people.

In the following phases of SeaCrypt’s development, gaming will be the primary focus. The SeaCrypt fishes are superior to the NFT varieties. As long as users own SeaCrypt fishes, they will be eligible to take part in a variety of on-chain games that will be available.

Twitter: twitter.com/SeaCrypt

Discord: discord.com/invite/SeaCrypt

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