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Metaverse June 9, 2022

Clinique partners for metaverse project



Clinique, the first dermatologist-developed beauty brand to launch in the Metaverse, announces their first makeup NFT (non-fungible token) campaign in partnership with Daz 3D, creators of one of the world’s most inclusive NFP (non-fungible people) collections, cementing the brand’s commitment to building a better and more inclusive digital beauty world focused on accessibility to address the lack of representation.

Clinique partnered with Tess Daly, Sheika Daley, and Emira D’Spain to design the NFT “Metaverse More Like Us” Campaign, which challenges unattainable beauty standards and encourages individuality

In the Metaverse, just 20% of users and producers are women, and NFTs with avatars of color and handicap are valued lower than white avatars*. “Metaverse More Like Us” emphasizes beauty and highlights underrepresented communities.

“Clinique has always been committed to inventing products that give great results and address all skin conditions,” said Carolyn Dawkins, SVP of Global Marketing, Analytics, and Online at Clinique. “Our aim to serve all skin means we’re committed to increasing inclusion anywhere our brand interacts with consumers, including the Metaverse. As the Metaverse grows, we know what we produce now can affect future beauty standards. We’re pleased to work with Daz 3D and artists that convey hope through art.”

Tess, Sheika, and Emira, the campaign’s makeup artists, each curated two looks. All were designed for NFPs of all complexion tones, face shapes, and hairstyles. Using Clinique products, the makeup artists will share their inspiration, creative methods, and social causes on social media. Clinique’s unique methodology allows artists to explore the Metaverse and style NFTs.

Each makeup artist and creator used popular Clinique products to create two looks: one real-world and one magical. Sheika evoked nostalgia with an outfit inspired by an 80s cartoon TV series and another by bold, assertive runway designs. Emira’s style resonated into our feminine and bold sides. Tess was inspired by ombre’s edginess and graphic components, which can be adapted to any eye shape.

1,968 randomly selected avatar NFP collection holders will receive each NFT cosmetics drop. First 1,968 avatars will receive NFTs in July, second in August, and third in September.

Clinique’s socially-conscious debut into NFP further elevates the brand as a leader in the Metaverse, encouraging optimism and establishing an inclusive community. “Metaverse More Like Us” highlights the lack of diversity avatars and digital marginalization. The campaign illustrates Web3’s cutting-edge strategy to developing a more inclusive society as it establishes itself. Clinique partnered with Metaverse expert and Web3 leader Cathy Hackl on this campaign.

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Wolfofsol is a community-based new NFT project



On the Solana blockchain, a unique 3D collection of 5555 wolves will be released to change the blockchain, Wolfofsol. The project is created “by the people, for the people” and is intended to provide the project holders with the greatest potential benefit.

“Currently, a significant issue with NFTs is that each blockchain has its own marketplaces and information about different NFT projects is disorganized and dispersed. We intend to bring order back to the organization.”

The objective of the initiative is to permanently alter the NFT industry. They portray themselves as the first genuinely multi-chain NFT platform on which users would be able to navigate various blockchain measurements and datasets. Additionally, they will be able to purchase, bid on, or sell NFTs from various collections.

Fve days prior to the private strike, the team will activate two hidden channels on the project’s Discord server to collect the whitelisted email addresses of ALPHA and BETA pack members.

At this time, the team will ensure that every address on the whitelist has been picked, and the rollout will begin: everyone will be able to exchange Wolf of Sol NFTs for 2 SOL each wolf. As soon as the hit is complete, the team intends to list Wolf of Sol on the main secondary markets in the Solana ecosystem (MagicEden and Solanart).

“Our initiative is made by the people for the people, and we want to provide our holders with as much as possible. Therefore, one hundred percent of the income from secondary market sales will be transferred to our holders who staked their claim on the work “”wolf

Beginning with Yellowstone National Park and Bithope, the project will conduct a huge annual charity drive each year. “We will give a portion of the proceeds from the sale of Solana via and The community will determine which active campaign receives funding.”

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SMU enters the metaverse with new programs



Through its professional education arm, the SMU Academy, Singapore Management University (SMU) has established two new programs concentrating on two of the most anticipated components of Web 3.0: decentralized autonomous organizations (DAO) and the Metaverse.

The purpose of these programs is to train a wide variety of people interested in Web 3.0 for the future generation of the Internet.

The two introductory programs “Understanding DAO” and “Diving into the Metaverse” were developed in partnership with TechFin Consulting to help professionals and business leaders understand the fundamentals of DAO and the Metaverse, as well as identify opportunities for the application of technologies such as non-fungible tokens (NFT) and blockchain in their respective industries or organizations.

The inauguration of these two projects reflects Singapore’s dedication to fostering the Web 3.0 ecosystem and community, as well as the emergence of a new wave of Web 3.0 technology. The programs will benefit inquisitive minds, demystify the fields of DAO and metaverse, and serve as a launching point for their Web 3.0 journey. Participants who wish to explore employment prospects in the fast-paced and competitive Web 3.0 industry can enhance their credentials by earning an SMU-issued certificate upon program completion.

Mr. Jack Lim, the SMU Academy’s executive director, stated, “The first step in broadening society’s understanding of what Web 3.0 entails is training our workforce with the expertise to grab these new opportunities, boost creativity, and propel a wave of developing technologies. Early participants in the metaverse will gain the benefits of early acceptance, allowing them to claim a larger share of the metaverse’s entire market and culture as it becomes more common. With its extensive linkages to academia and business, the SMU Academy is well-positioned to provide a comprehensive set of organized training to create new talents, skills, and mentalities in developing sectors and new frontiers.”

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eBay files new metaverse trademarks



eBay is the most recent consumer brand to show interest in the metaverse, having filed multiple trademark applications for various products in the field.

The organization has submitted applications for non-fungible tokens (NFTs), NFT exchanges and NFT transactions, virtual goods markets, and online retail stores with both actual and virtual items. The United States Patent and Trademark Office (USPTO) received the application on June 23.

The application was announced on Twitter on June 28 by trademark attorney Michael Kondoudis.

The application overview reveals that the eBay metaverse company intends to offer items such as an interactive website that enables customers to interact with digital assets on the blockchain. Additionally, the company intends to provide exchange services for NFTs.

Notably, eBay’s foray into the metaverse could expand the company’s operations and attract new clients throughout the current economic downturn. Despite being a pioneering marketplace, Finbold reported that the company’s stock was downgraded on June 28 after losing almost 30 percent of its value since the beginning of the year.

More businesses are entering the metaverse. Amazon, one of the main competitors of eBay, has also demonstrated interest in the metaverse by announcing plans to improve its customers’ experience via Amazon View, a virtual augmented room. The product provides users with a 3D representation of their home’s floor plan.

The majority of brands across industries are interested in metavers, primarily due to the necessity to boost customer contact. Mars Inc., the greatest chocolate company in the world, recently submitted an NFT application for its iconic M&M trademark.

McDonald’s and KFC are two additional corporations with an interest in the metaverse. In May, DeLorean Motor Company also submitted two NFT trademark applications.

The number of NFT-related trademarks in the United States surpassed 4,000 between January 1 and May 31, 2022, according to a report by Finbold.

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