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Metaverse June 28, 2022

eBay files new metaverse trademarks

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eBay is the most recent consumer brand to show interest in the metaverse, having filed multiple trademark applications for various products in the field.

The organization has submitted applications for non-fungible tokens (NFTs), NFT exchanges and NFT transactions, virtual goods markets, and online retail stores with both actual and virtual items. The United States Patent and Trademark Office (USPTO) received the application on June 23.

The application was announced on Twitter on June 28 by trademark attorney Michael Kondoudis.

The application overview reveals that the eBay metaverse company intends to offer items such as an interactive website that enables customers to interact with digital assets on the blockchain. Additionally, the company intends to provide exchange services for NFTs.

Notably, eBay’s foray into the metaverse could expand the company’s operations and attract new clients throughout the current economic downturn. Despite being a pioneering marketplace, Finbold reported that the company’s stock was downgraded on June 28 after losing almost 30 percent of its value since the beginning of the year.

More businesses are entering the metaverse. Amazon, one of the main competitors of eBay, has also demonstrated interest in the metaverse by announcing plans to improve its customers’ experience via Amazon View, a virtual augmented room. The product provides users with a 3D representation of their home’s floor plan.

The majority of brands across industries are interested in metavers, primarily due to the necessity to boost customer contact. Mars Inc., the greatest chocolate company in the world, recently submitted an NFT application for its iconic M&M trademark.

McDonald’s and KFC are two additional corporations with an interest in the metaverse. In May, DeLorean Motor Company also submitted two NFT trademark applications.

The number of NFT-related trademarks in the United States surpassed 4,000 between January 1 and May 31, 2022, according to a report by Finbold.

For MetaNews.

Jonathan Hobbs is an Australian investor and author that trades on a variety of asset classes, including currencies, equities, and commodities. Jonathan’s experience as a macro trader leverages his unique writing style to combine important elements, such as technical analysis and news. The other elements that he brings into his unique writing styles are foundation analysis aimed at rational equilibrium values, evaluating the sizes and motivations of buyers and sellers, as well as identifying the needs of the buyers and sellers in the individual markets. Jonathan is committed to quality writing for new traders as well as veterans.

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Metaverse

Whales Club is a new NFT community

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Each NFT in the limited collection known as Whales Club acts as a VIP pass to one of the most advanced crypto groups in the TON ecosystem. The collection is capped at 10,000 total tokens.

The long-term objective of the company is to grow into a major player on the worldwide fintech scene. Every person who is a part of the Whales Club will have the ability to retrieve their tokens and take part in the random airdrops that are offered to holders. Tokens will be employed in the governance DAO of TON Whales, making it possible for anybody to take part in the life of the firm.

Every penny earned through sales will be placed in the general treasury and put toward expanding the capabilities of our business

The Whales Club brings together a greater number of business owners, software developers, investors, information technology professionals, and Web 3.0 aficionados. Members of the club are able to learn from one another’s experiences, scale their businesses through beneficial peer-to-peer feedback and partnerships, and have access to the expertise of other members through exclusive events and an online networking platform.

“The TON steaking industry is already quite profitable, and owners of NFT whales will see an increase in that profitability. For their use, we will create a special betting pool that has a lower commission rate.”

Twitter: twitter.com/whalescorp

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Metaverse

Sensorium launches metaverse streaming channel

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The first in-engine streaming channel for the metaverse is being launched by Sensorium. The goal of this 24/7 streaming experience is to introduce viewers to the scope of the Sensorium Galaxy metaverse, which is currently only accessible in beta mode. It also features a number of special Empyreal Parties featuring the company’s unique AI artists.

The Meteor Vortex is a remote place in the metaverse where AI-driven DJs Natisa Sitar, Kàra Màr, and Ninalis offer innovative performances for the first Empyreal Parties, which are accessible from any web browser.

With the release of Kàra Màr’s “Anthropic principle” music album last year, the first-ever to be totally produced by an AI-driven character and made available on Apple Music, Spotify and SoundCloud, Sensorium led the creation of virtual musicians powered by artificial intelligence. The generative music engine that powers Sensorium Galaxy’s virtual musicians enables them to produce original tunes that incorporate more than 60 genres.

In addition to producing high-quality music, the virtual performers use genetic algorithms and reinforcement learning to develop unexpectedly organic, entirely unscripted discussions with the audience using the Sensorium Galaxy Mobile App

The company’s virtual characters have already been tested by journalists from VentureBeat and PC Gamer with complex dialogs at some of the most significant conferences and festivals in the world, including WebSummit, SXSW, and Sonar.

Two further Empyreal Parties, showing the volcanic surface of PRISM planet and the visually stunning interiors of Sensorium Starship, will be made available after the Meteor Vortex event. Every new party offers guests the chance to experience the metaverse in its entirety without the use of a VR headset. The Sensorium mobile app will soon be available to listen to Empyreal Parties in addition to the web version.

Users of the metaverse will have access to concerts by top performers like David Guetta, Black Coffee, Steve Aoki, and Armin van Buuren, among others, with the global release of Sensorium Galaxy’s VR mode.

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Metaverse

Snapple unveils metaverse extension

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The sweet drink manufacturer Snapple is behind a new bodega in the metaverse game Decentraland. Snapple built a fictitious corner store in the style of New York City in the metaverse, complete with a bodega cat. CoinDesk went on a scavenger hunt for flying sliced cheeses and Snapple bottle caps while exploring the pixelated aisles on Thursday.

Snapple’s newest “Elements” drink line is explicitly promoted throughout the entire exhibit. The bottles have benefits for Web3 as well: According to the company’s website, each IRL drink has a code that can be used to obtain a non-fungible token (NFT) wearable.

For those who purchased the beverage, one aspect of the in-game hunt produced a $1.39 rebate coupon. Ironically, the physical discount shuns cryptocurrency, insisting that customers link their PayPal accounts in order to make a withdrawal.

It’s not the first time a business has used Decentraland as a platform for promotion. For the event in January of last year, the Australian Open designed a pop-up with a tennis theme. Around Super Bowl Sunday, Bud Light debuted its own metaverse bar; a few weeks later, JPMorgan’s virtual lounge opened.

Additionally, it is not Snapple’s first foray into Web3. The business collaborated with the Tezos and Polygon-based NFT platform OneOf to offer its debut collection in May of last year. This was the start of what now seems to be a broader campaign aimed at consumers of cryptocurrencies who also enjoy drinking beverages.

Partnerships with well-known Twitch streamers, who have actively promoted the exhibit on social media, are also a component of the bodega’s marketing strategy

The natives of the metaverse have generally scoffed at promotions like Snapple’s, but it’s probable that as the concept of Web3 spreads, these installations will only increase. In an attempt to use cryptocurrency vernacular, Pepsi famously made Crypto Twitter shudder last December. However, the company’s subsequent NFT collection ended up being a hit, generating almost $6 million in sales volume.

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