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Metaverse August 24, 2022

Estée Lauder engages in Decentraland Art Week

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Estée Lauder will take part in Decentraland’s Metaverse Art Week with an exclusive Proof of Attendance Protocol created by Dr. Alex Box, a well-known identity designer and one of the first women to popularize the idea of Beauty Futurism.

Estée Lauder’s POAP experience is inspired by the legacy of the brand’s visionary creator, Estée Lauder, and features the brand’s signature cartouche as it continues to innovate at the confluence of beauty, art, and technology

“It is a privilege for me to collaborate with Estée Lauder for Metaverse Art Week. I’ve always found the brand’s legendary past to be tremendously inspiring, along with its particular sense of exploration and success,” said Dr. Box. “The metaverse opens up new avenues for the expression of beauty and has endless potential.”

During Decentraland’s Art Week, the Estée Lauder POAP by Dr. Box can be redeemed at one of three stations, including the Sculpture Garden, CashLabs Gallery, and an ArtNet location. Users will gain unique access to upcoming Web3 activations from the Estée Lauder brand after the POAP is claimed.

Stéphane de La Faverie, worldwide brand president of Estée Lauder & Aerin Beauty and group president of The Estée Lauder Companies, said, “We are thrilled to provide our trademark Estée Lauder experience to art lovers and Web3 fans at Decentraland’s Art Week. Estée Lauder is committed to innovation, and the metaverse represents a fresh ground for research and invention for the company. Estée Lauder may combine beauty, tradition, design, and innovation in new ways and with new audiences at Metaverse Art Week.”

Most recently, Estée Lauder collaborated with Dr. Box to develop a unique non-fungible token wearable inspired by the company’s No. 1 serum, Advanced Night Repair, for Decentraland’s Metaverse Fashion Week in March 2022.

For MetaNews.

Jonathan Hobbs is an Australian investor and author that trades on a variety of asset classes, including currencies, equities, and commodities. Jonathan’s experience as a macro trader leverages his unique writing style to combine important elements, such as technical analysis and news. The other elements that he brings into his unique writing styles are foundation analysis aimed at rational equilibrium values, evaluating the sizes and motivations of buyers and sellers, as well as identifying the needs of the buyers and sellers in the individual markets. Jonathan is committed to quality writing for new traders as well as veterans.

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Metaverse

Hey Bear Club is a community-based NFT project

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Hey Bear Club is a utility-based nft that bridges the gap between the real world and the completely immersive virtual environment. It was inspired by a passion for art and fashion and aims to bring the two together.

Every bear is unique, and every holder will receive a VIP pass to the holders-only community, exclusive merch drops from well-known and up-and-coming designers, airdrops (for example, future nft drops will be sent to the holders), and first-hand experience with the hey bear club web3 activities.

The company’s goal is to cooperate with a wide variety of groups in addition to their existing stakeholder base, beginning with the community of designers and developers. This will be the platform where artists, graphic designers, fashion designers, and others working in the art and technology space can connect with one another, create together, and build for the holders of their tokens.

The design ideas of the company are meant to mirror their society in general

Although there are some that are more noticeable than others, this does not mean that there are not smaller groups or individuals. And despite the fact that they all dress up differently when they go out, the company wants its holders to have a good time, experience excitement, and go on an adventure as they make their way through the Hey Bear Club.

The gathering of the bears’ personal first aid kits is the initial adventure of the Hey Bear Club. The majority of the bears will be designed by the firm’s in-house team, but the company is also inviting individuals talented designers from all over the world to co-design some of the bears. These designers will contribute their own unique brand of creativity, ingenuity, and imagination to the hey bear club.

“We are a group of individuals who get our motivation from the worlds of art, fashion, and technology. In addition, we are on a mission to facilitate the personal development of others while including them in our exciting adventures. We bring decades of experience to the table in the fields of digital marketing, fashion, design, technology, cryptocurrency, art, and nfts.”

Twitter: twitter.com/_heybearclub_

Discord: discord.com/invite/heybearclub

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Metaverse

Bulgari presents its metaverse world

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On ZEPETO, the largest metaverse platform in Asia, the Italian luxury brand BVLGARI will launch a private virtual world for its customers. Beginning on the 31st of August in 2022, it will include a pop-up store known as “BVLGARI SUNSET IN JEJU” and offer guests a variety of offline and online activities.

The pop-up store and a café, both of which are physically located in Parnas Hotel Jeju, have been virtually recreated in BVLGARI ZEPETO World so that guests can enjoy themselves there even if they do not go to the actual place. BVLGARI ZEPETO World features the 2022 BVLGARI Resort Collection in Eden, which was inspired by the summer sky with hues of gold and warm apricot.

Guests can enjoy sweets and beverages at “BVLGARI SUNSET IN JEJU,” which is an embodiment of the identity of the brand

In particular, the virtual world has provided its inhabitants with a few more enjoyable options. For instance, when users finish a mission, they will be rewarded with items from the BVLGARI Resort Collection as well as signature accessory pieces, which they can use to outfit their avatars. Users are able to get a feel for the brand by dressing their avatars in classic pieces from collections like as B.zero1, Divas’ Dream, and Serpenti.

In addition, Blackpink Lisa, the brand’s worldwide ambassador, will hold a virtual live event, which is already generating a lot of attention. On the BVLGARI realm, her avatar will engage in a variety of interactive activities with the brand’s devoted followers, such as taking selfies.

Since its inception in August 2018, the metaverse platform ZEPETO, which is managed by Naver Z, has accumulated more than 320 million members all around the world. Since teens make up 80 percent of the platform’s user base, it is firmly establishing itself as a favorite hangout spot for generation Z across the world in this age of the metaverse.

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Metaverse

PUBG and Blackpink partner for VR concert

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Blackpink was awarded the trophy for “Best Metaverse Performance” at the MTV Video Music Awards for their ground-breaking in-game concert series that was a collaboration between PUBG Mobile and Blackpink called “The VIRTUAL.” The incredible performance, which garnered 15.7 million views from viewers all over the world, triumphed over a shortlist of six of the most famous celebrities and video games in the world, including Ariana Grande in Fortnite, Charli XCX in Roblox, and Justin Bieber in Wave. The shortlist was comprised of six of the most popular things in the world right now. In 2022, the MTV Video Music Awards, which recognize the best music videos of the previous year, will include a new category that will be titled “Best Metaverse Performance.”

The one-of-a-kind audio-visual event that took place over the course of two consecutive weekends in the month of July captivated people all over the world

The in-game event featured not only the premiere of a brand-new special tune called “Ready For Love,” but also virtual performances of BLACKPINK’s most popular songs by the group. Because of the partnership, a music video was produced, which, to this day, has had more than 151 million views on YouTube.

The members of Blackpink are seen in Ready For Love at a variety of famous locations from the PUBG Mobile universe. These locations include the island of Erangel, the Sanhok Rainforest, the Miramar Desert, the Vikendi Ice Fields, and a sea of flowers in Livik.

The film incorporates well-known elements of the video game PUBG Mobile, such as airdrops, helmets, planes, and bullets, so that viewers can feel as though they are truly a part of the PUBG Mobile universe. Fans can now watch the entirety of the music video for “Ready For Love” on the official YouTube channels of BLACKPINK and PUBG MOBILE.

As part of the cooperation, the music video for the BLACKPINK X PUBG Mobile special tune Ready For Love was launched. Since its first release, the music video has been viewed more than 146 million times. This is the first time that BLACKPINK has appeared in an avatar for a music video, and it is also the first time that PUBG Mobile has worked with artists to create a music video that features virtual images.

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