TVM, a Korean company, has been named LaLiga‘s official metaverse partner, and the two will collaborate to develop an official digital environment that will engage fans and combine the Spanish soccer league’s other partners.
The blockchain-based ‘Triverse,’ according to TVM, is a’metaverse for sports,’ in which different leagues and teams may construct interactive experiences, such as cities, for fans to explore, access content, and play mini games.
The league claims that Web 3.0 will broaden its appeal, particularly among younger demographics and international audiences, and that it is a significant step forward in its own digital transition
“We realized we needed to internationalize and start a digitization strategy to reach worldwide audiences a few years ago,” Jorge de la Vega, Liga’s commercial and marketing director, said during a press conference announcing the agreement.
“The goal is to put the fans at the center of everything, and to engage with them across several media and offer them what they want.” It’s not just about creating content; it’s also about reaching the largest audience possible.
Official content from LaLiga’s clubs will be available, including press conferences, club announcements, match highlights, and player interviews. The league’s partners will be integrated, which will lead to more engagement opportunities and activations that will add value to the league’s commercial relationships. In the long run, live broadcasting might become a feature.
“The major goal is to provide fans with something unique engagement and monetisation options that are just not achievable in the real world,” de La Vega stated.
Non-fungible tokens (NFTs) are inextricably linked to the metaverse, with fans receiving prizes and experience points for watching content and obtaining ‘valuable’ products and goods.
According to Josh Kim, managing director of TVM, “the incentive system will focus around NFTs, as blockchain technology and NFTs go hand in hand.” “So, of course, we’ll have our own NFT trading platform.” Users will register as fans of a specific sports team and must invest time and effort to developing their fan city. They will be able to see and compare how their fan city has done against other club cities at some point.”
TVM is one of many companies looking to establish metaverse platforms, and it sees sports as a good way to grow its business and scale. “We need IP from sporting properties to build a successful metaverse,” Kim continued, “but the most important thing is the fans.” “The most important thing is engagement.”
For MetaNews.