ByondXR produces interactive 3D websites that go beyond an online catalog and immerse shoppers in the metaverse buying experience. XR stands for “Extended Reality,”. It allows visitors to walk through a virtual store, pick things off the shelf, try them on at home.
Unlike online tools that just supplement traditional stores, the company’s virtual stores eliminate practically all of the waste produced by a physical store. There are no private vehicles to pollute, no malls to heat, cool, or maintain, no enormous parking lots, and no garbage or cleaning materials. For a rising number of buyers, it’s an appealing and long-term solution.
Live-streamed sales assistants and games that reward players with discounts, samples, or others are part of the company’s metaverse technology.
“Customers are seeking to boost their sustainability print”.
According to Noam Levavi, CEO of ByondXR, manufacturers and customers “seeking to boost their sustainability print” are becoming more interested in this innovative method.
“Particularly in the fashion and home décor space”. he said. “Sales through virtual showrooms translate into huge savings for companies that no longer have to manufacture and supply their items to brick-and-mortar stores,”.
“We’re linking the physical and virtual worlds by leveraging technology to attract and keep new clients, particularly younger customers who want more from their online interactions at a lower cost.”
ByondXR has built virtual storefronts for high-end brands like Armani, L’Oreal, Lancôme, and La Roche-Posay. As well as household names like P&G and Target.
This month, the business launched a virtual pop-up for Armani Beauty Germany. The store partnered with a well-known German Instagram influencer, whose avatar guided customers through the store. While encouraging them to try on products, including makeup.
“These brands don’t use our technologies alone to increase sales,” Levavi explains. “They’re leveraging it to create a new type of brand experience, attracting, engaging, and retaining new customers, particularly the younger ones.”
He explains, “Visiting a virtual store is a more emotional experience, users remember it,”. Therefore, “it becomes a journey, not simply a one-time visit,”.
The e-commerce boom caused by the epidemic has also boosted demand for XR technologies. Furthermore, by 2026, the industry is estimated to be valued over $125 billion.