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Metaverse March 28, 2022

Nike’s metaverse “Nikeland” is thriving

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Nike, the popular sportswear company, has been experimenting with metaverse commerce and NFTs through the Roblox virtual world. Nike is currently sharing early results from their metaverse store, including as visitor statistics and marketing activities.

Visitors interested in digital sports and gaming influences flock to the metaverse’s “Nikeland.” It is not, however, solely a gaming platform. The game aspect is merely a means to an end: to tap into the metaverse’s potential for commerce. Nike currently sells Roblox avatars apparel, shoes, and digital accessories in Nikeland.

In the last five months, Nike’s metaverse store has had roughly 7 million visits, according to the company.

Nike’s new business line, as well as the company’s other investments in the metaverse, was unveiled during a conference call with investors on current quarterly data, during which he also addressed Nike’s new business line and other investments in the metaverse.

Nikeland has gained 6.7 million visitors from 224 countries since its launch on Roblox in November 2021. Donahoe did not provide Nikeland’s financial metrics, but he did discuss the company’s monetization and activation plans.

Last December, the corporation purchased digital items startup RTFKT as part of one of its objectives. The company’s new “Nike Virtual Studio” now includes the startup.

Last quarter, it launched its first non-fungible token (NFT) with the Nike brand. Nike’s first push into the digital product realm, according to Donahoe. In the future years, the Metaverse is predicted to be massive. Nike has promised to put more money into this new market.

As it continues to develop its digital leadership in the industry, the business says it is excited about the positive momentum and energy it is already seeing in the metaverse domain, as well as the opportunities for the future.

Nike’s digital division is the fastest growing, accounting for 26% of the company’s overall sales. Nikeverse, the company’s metaverse brand, has already been granted a patent.

For MetaNews.

Jonathan Hobbs is an Australian investor and author that trades on a variety of asset classes, including currencies, equities, and commodities. Jonathan’s experience as a macro trader leverages his unique writing style to combine important elements, such as technical analysis and news. The other elements that he brings into his unique writing styles are foundation analysis aimed at rational equilibrium values, evaluating the sizes and motivations of buyers and sellers, as well as identifying the needs of the buyers and sellers in the individual markets. Jonathan is committed to quality writing for new traders as well as veterans.

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Metaverse

Ancient Humans is a new NFT project

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Ancient Humans NFT is one of the most unique journeys in the history of the world since it focuses on human evolution. Ancient Humans NFT serves as the foundation for a third-person, open-world survival game in which players must fight to stay alive in order to explore, trade, hunt, and compete in other games in order to gain money. The game takes place deep within the metaverse, and players will be able to embark on an infinite number of adventures alongside their friends in order to survive and advance in the world.

Users will also be able to construct the world from the ground up, as it will be there for millions of years to come

“You will be able to govern not only your own home but also a town, a city, and even your very own castle. You will never stop being a primitive ancient person, and despite this, you will never stop being the finest at what you do.”

Users will be responsible for their own sustenance, which includes consuming food and liquids and engaging in physical activity. They will crash land in the Amazon Rainforest alongside a large number of other ancient humans, and there, they will fight to stay alive. At initially, users will stay hidden in caverns while they search for the ingredients needed to make fire. But little by little, they will amass the resources, the components, and the know-how necessary to construct huts, tools, and a society. As the verse continues to develop, these locations will evolve into sophisticated cities and opulent castles.

“The dangers will keep approaching and become more severe; you will have to put up a struggle to eliminate them before they evolve into enormous monsters that your society will have to vanquish together.”

As the group increases in size, the predators will advance in terms of intelligence and capability. This game is going to keep getting more and more exciting as time goes on.

The Ancient Humans NFT community will hold a vote to determine the growth possibilities available to them and the threats that are now present in the globe. At the end of the day, the community is what makes this project what it is.

Twitter / Discord

For MetaNews.

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Metaverse

iLogos unveils metaverse and NFT division

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iLogos, a company that has been in the game production business for over 16 years, is introducing a new NFT and Metaverse game development division under the name iLogos Meta. Game design, development, art production, live operations, breeding games, and tokenomics will be the key focuses of attention.

Game design, development, art production, live operations, breeding games, and tokenomics will be the key focuses of attention. Additionally, it assists the creators of the metaverse in meeting the time to market goal, maintaining community engagement, and attracting potential partners.

“We have all essential skills, experience, and expertise to produce appealing Web3 and Metaverse solutions, and see a tremendous potential in this rapidly growing market,” says Alexander Goldybin, Founder of iLogos. “We see a huge potential in this rapidly growing market.”

The company has already been successful in forming a partnership with Rumble Kong League, which is a cutting-edge web3 basketball simulator that features a one-of-a-kind ecosystem for sports enthusiasts

iLogos has become a partner for Tiny Colony, which is a pixelated metaverse in which users may create ant colonies, form large alliances with other players, and earn their NFTs. iLogos has partnered with Tiny Colony.

iLogos Game Studios is a leading producer of gaming solutions on a global scale. Since 2007, the firm has successfully completed 458 projects and collaborated with both independent developers and industry titans such as Sony, Electronic Arts, Wargaming, and Warner Brothers. More than one hundred different customers, such as Disney, Rovio, Nekki, Zynga, and others, have chosen them as their partner of choice.

For MetaNews.

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Metaverse

Harvard held a class in Virtual Reality

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The Harvard Business School Advanced Management Program class of 2017 had to think about their former classmates taking time off work, making travel and accommodation plans, and a variety of other difficulties as they set out to plan their 5-year reunion back in December of 2021. Due to COVID-19, they also had to contend with travel restrictions, and they had no idea what the future would bring.

The planning committee decided to organize the event electronically via the VR platform Mesmerise in order to carry on their quinquennial reunion while keeping everyone safe.

Sean West, a Harvard alumnus and Mesmerise advisor, organized a digital party for 90 Harvard alumni from 28 countries. The reunion was Ramsay Gulati’s book launch

The Mesmerise application was run on a Meta Quest VR headset, which was used by former classmates. Gulati split them up into two groups of 45 and spent 30 minutes talking to each of them individually. After that, everybody ambled over to Mesmerise’s digital plaza in order to meet up with one another, reminisce, and network.

The reunion lasted 90 minutes to avoid VR weariness. Everyone was urged to continue meeting in VR or in person. West said VR technology allowed him and his classmates to reconnect “in-person” without travel. Nobody missed work. Nobody was stuck without a visa or COVID, West said Business Insider. West said there was no jet lag or trip cost, which was a plus.

West compared the metaverse to a real-life reunion versus a Zoom conversation. On a Zoom call, if you want to chat to someone one-on-one, you must build a break room and invite them. “In VR, we hopped onto the plaza, out of everyone’s earshot, like real life.”

The metaverse reunion wasn’t flawless, but it united people. According to West, first-time VR users may find it difficult. West: “VR is a’sometimes’ tool.” The importance of portability and pricing can’t be stressed.

In the month of October, the Advanced Management Program class of 2017 will get together for their second reunion. West is of the opinion that the metaverse is unavoidable, and that frequent online get-togethers are on the horizon.

For MetaNews.

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