Nikon has established a wholly-owned subsidiary, Nikon Creates Corporation, to enable the planning, shooting, and production of volumetric, virtual reality (VR), and three-dimensional (3D) content as a licensed partner of Microsoft’s Mixed Reality Capture Studios.
Nikon Creates is a significant indication that Nikon is embracing video content development on a corporate level. The wholly-owned subsidiary, which began operations on April 1, is the first licensed partner of Microsoft’s Mixed Reality Capture Studios. It will use the company’s high-end production technologies to create high-quality 3D data output.
Nikon’s new sub-business will live in a video production facility
Nikon’s new sub-business will be housed in a video production facility that the company aims to outfit with cutting-edge technology and launch in Heiwajima, Ota-ku, Tokyo in the fall of 2022. Nikon said the facility would provide customers with a range of video production options by enabling the creation and delivery of 3D data movies, also called volumetric videos, as well as virtual reality productions.
The new production center will be capable of capturing and synthesizing the movement of individuals against a backdrop using computer graphics, either on a huge monitor or on a green screen.
“By bringing image goods to market and creating spaces and chances for artists to use their imagination and creativity, Nikon has aided in the development of imaging culture,” the firm notes.
“Now, by using cutting-edge image technology for content production, Nikon Creates will collaborate with content producers to develop new video expressions. Nikon’s goal is to create new image value in a variety of industries, including entertainment and advertising, while also contributing to the further growth of imaging culture.”
Microsoft Mixed Reality is a platform that was announced with Windows 10 that enables interaction through augmented reality (AR) or virtual reality (VR). The Mixed Reality Portal is a Windows application that acts as the interface for Mixed Reality material. It has gone through three revisions, the most current of which was released in October 2021.
Mixed Reality Capture Studios (MRCS) takes holographic movies — that is, dynamic 3D captures of people and performances — that may be displayed in 3D, virtual reality, or two dimensions.
For MetaNews.