eBay is the most recent consumer brand to show interest in the metaverse, having filed multiple trademark applications for various products in the field.
The organization has submitted applications for non-fungible tokens (NFTs), NFT exchanges and NFT transactions, virtual goods markets, and online retail stores with both actual and virtual items. The United States Patent and Trademark Office (USPTO) received the application on June 23.
The application was announced on Twitter on June 28 by trademark attorney Michael Kondoudis.
The application overview reveals that the eBay metaverse company intends to offer items such as an interactive website that enables customers to interact with digital assets on the blockchain. Additionally, the company intends to provide exchange services for NFTs.
Notably, eBay’s foray into the metaverse could expand the company’s operations and attract new clients throughout the current economic downturn. Despite being a pioneering marketplace, Finbold reported that the company’s stock was downgraded on June 28 after losing almost 30 percent of its value since the beginning of the year.
More businesses are entering the metaverse. Amazon, one of the main competitors of eBay, has also demonstrated interest in the metaverse by announcing plans to improve its customers’ experience via Amazon View, a virtual augmented room. The product provides users with a 3D representation of their home’s floor plan.
The majority of brands across industries are interested in metavers, primarily due to the necessity to boost customer contact. Mars Inc., the greatest chocolate company in the world, recently submitted an NFT application for its iconic M&M trademark.
McDonald’s and KFC are two additional corporations with an interest in the metaverse. In May, DeLorean Motor Company also submitted two NFT trademark applications.
The number of NFT-related trademarks in the United States surpassed 4,000 between January 1 and May 31, 2022, according to a report by Finbold.
For MetaNews.