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Metaverse April 20, 2022

Sky engages in the metaverse for the first time

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Sky (Broadband) has launched its largest integrated marketing campaign to date for its Gigafast offering, which will see the brand enter the metaverse for the first time, in collaboration with creative firm Engine.

“We wanted to highlight what it feels like to utilize such high broadband speeds with the introduction of our Gigafast broadband connection across the UK,” said Dave Stratton, marketing director at Sky Broadband.

“We set out to create distinctive work across all media platforms by leveraging the strength, engagement, and renown of the Minions franchise in a humorous and engaging way. It’s also critical that we experiment and learn in new channels, and as a homegrown brand, I’m extremely thrilled about our first Metaverse ad.”

To commemorate the launch of its ‘Gigafast’ package, Sky Broadband is hosting a virtual race in Fortnite. Viewers will see a bunch of Minions literally stunned by the speed of broadband in the brief spot.

A variety of activations are part of the campaign, with Sky Broadband employing a “70/20/10” strategy. Sky Broadband was able to devote 70% of its effort to the project’s overall integration, 20% to exciting real-world installations like a super-fast slide at London’s Westfield Stratford City complex, and the remaining 10% to the trip to the Metaverse.

“However, Sky Broadband’s latest product, Gigafast, goes much beyond the ordinary speed improvement,” says Kat Thompson, business director at Engine.

“That’s why we wanted to acquire a handle on the creative process and push the speed limit to its limit. Our Gigafast broadband will be seen hurling Minions throughout the country, smashing into TV screens in living rooms, ruining phone screens, demolishing billboards, and even uprooting bus stops. We liked the idea that even Minions wouldn’t be able to cope with the tremendous speeds that Sky Broadband can now provide.”

For MetaNews.

Jonathan Hobbs is an Australian investor and author that trades on a variety of asset classes, including currencies, equities, and commodities. Jonathan’s experience as a macro trader leverages his unique writing style to combine important elements, such as technical analysis and news. The other elements that he brings into his unique writing styles are foundation analysis aimed at rational equilibrium values, evaluating the sizes and motivations of buyers and sellers, as well as identifying the needs of the buyers and sellers in the individual markets. Jonathan is committed to quality writing for new traders as well as veterans.

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Metaverse

Lowe’s increases its metaverse offerings

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Lowe‘s wants to help builders visualize projects with it; Lowe’s metaverse assets, including free downloads of 500 product assets like chairs, are available on its own hub.

Lowe’s EVP and CMO Marisa Thalberg told media, “It’s all developing and up for exploration.” The shop chose “neutral and democratized” metaverse platforms, she said. She continued, “Our goal is to let individuals utilize their imaginations to make their virtual spaces as fascinating, inspiring, and entertaining as their real world spaces.” And that’s all we want.”

Metaverse members have paid thousands for non-fungible tokens to outfit aviators from Gucci, Balenciaga, Dolce & Gabbana, and Ralph Lauren. Gucci’s Roblox garden had 19 million visits. Dolce & Gabbana sold “The Glass Suit” NFT for $1 million.

Lowe’s will provide the first 1,000 Decentraland participants a limited NFT collection of boots, hardhats, and other accoutrements

Seemantini Godbole, Lowe’s EVP and CIO, said CNBC the retailer is bringing many of the concepts it applies for shoppers to the metaverse initiative.

“While shopping and becoming inspired, individuals want to put things together in the virtual world before starting their project,” she said. “Metaverse is the same. You want them to experience, feel, and comprehend before starting the real project.”

Godbole said many metaverse assets were built as 3D digital copies of tangible objects to assist online customers visualize real-life dimensions and characteristics. Lowe’s uses virtual and augmented reality to let shoppers design a kitchen online or map their home’s floor plan using a smartphone. “Our customers want to use VR and AR” said Godbole. “We’re applying some metaverse lessons”

Lowe’s doesn’t offer a physical good with a virtual one or a connection to its website from metaverse platforms, Godbole added. This may change.

“In the future, we could think about how all these things link and make sure metaverse users can shop these items on Lowe’s.com or in our stores,” she said.

Thalberg said the average metaverse player is “very young,” younger than the average Lowe’s customer or homeowner.

“Kids who use Minecraft and Roblox build and design a lot, which is intriguing. This idea of being able to construct, decorate, design, and develop is key, she said. We see a tremendous wave of millennial new homeowners who aren’t afraid of technology, so catching them young is wonderful.

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Metaverse

Ambush 3D releases new metaverse wearable

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The shoe brand AMBUSH is introducing a new project that will be fairly unprecedented in the world of fashion. The project will involve the creation of a pair of 3D-printed shoes that can be worn in the metaverse as well as in regular life. The sneaker, which goes by the name 100S, was produced in collaboration with Zellerfeld, a shoe maker. Zellerfeld was also responsible for producing the totally 3D printed HERON01 sneaker, which was displayed a few months ago.

The footwear was designed with the intention of promoting a circular economy through the use of recycled materials

In addition to its physical counterpart, the model is also offered as a digital counterpart known as an NFT. This NFT can be unlocked and worn within the AMBUSH SILVER FCTRY metaverse.

Since it has been a few months, the idea of the metaverse has been used more and more, and many concepts have been formed around this virtual world, which is still somewhat abstract for many people. Mark Zuckerberg, the founder of Facebook, offers this definition of the term: “In the metaverse, you will be able to do almost anything you can imagine. You can get together with friends and family, work, learn, play, shop, and create. There will also be completely new experiences that don’t really fit how we think about computers or phones today.” It would appear that this is now supposed to also involve the wearing of shoes that have been manufactured using 3D printing technology.

AMBUSH is a brand that has established itself as a new stayholder in the world of fashion. It was established by the American-Korean designer Yoon Ahn. A point of reference that provides even more forward-thinking items by making use of 3D technologies. Concerning the 100S, it is challenging to determine with absolute certainty which procedure was utilized.

The bright color and attention-grabbing design of the sneaker ensure that it will not be overlooked, that much is certain.

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Metaverse

SeaCrypt is an incoming NFT collection

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SeaCrypt is an important milestone in the history of NFT projects because it was the first one to feature a decentralized lifeform. In a world without a central authority, every fish has complete freedom to swim and move about.

Both NFTs and metaverses will be around for the foreseeable future. SeaCrypt NFTs are not intended to be confined to a single metaverse; rather, the goal is for them to be easily translated to and incorporated into various metaverses.

“In this planet, not a single creature is made with the same characteristics as the others. Because of natural selection and the passage of millions of years, the only organisms that have survived to the present day are the healthiest and most attractive ones.”

“We at SeaCrypt think that our community is deserving of NFT and metaverse pets with similar levels of complexity in their evolutionary paths. This belief resulted in the creation of the very first NFT pets and metaverse pets, each of which has a genetic representation that is comparable to 102500 individual works of art. In comparison, there are only 1044 molecules spread throughout the atmosphere of our planet.”

According to the company’s founders, consumers are able to form an emotional connection with the fishes through interactions with the fishes

In the near future, users will have the option of decorating their SeaCrypt aquariums with SeaCrypt’s existing décor or designer assets sourced from the designer community.

“You are the master artist behind the NFT artwork that you created. If you give your memories to your NFT fish in the form of a birthmark, it will be able to take on your memories’ specific characteristics, such as its shape, pattern, color, and soul.”

During the process of hatching or breeding fish, a birthmark will also be “carved” onto the iris of the fish genetically, in addition to the characteristics that the fish already possesses. This technique cannot be undone and has lasting effects. As a consequence of this, SeaCrypt fishes serve as the most effective emotional links between users and the most cherished memories of those people.

In the following phases of SeaCrypt’s development, gaming will be the primary focus. The SeaCrypt fishes are superior to the NFT varieties. As long as users own SeaCrypt fishes, they will be eligible to take part in a variety of on-chain games that will be available.

Twitter: twitter.com/SeaCrypt

Discord: discord.com/invite/SeaCrypt

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