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Metaverse June 10, 2022

Sunsilk introduces new metaverse ecosystem

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Sunsilk has launched Sunsilk City, an immersive metaverse experience on the Roblox gaming platform, to attract female players to participate.

Jessica Lakshmi, a biopharmaceutical chemist and gamer from Mexico, serves as a real-life role model in Sunsilk City. She appears as an avatar and is the game’s host.

Lakshmi is using her social media channels to teach others about the practical applications of science and to encourage other females to pursue careers in STEM. Her image and inspirational tale will also appear in Sunsilk’s Mexican advertising campaign, which will be backed up by a social and influencer program.

Sunsilk City’s mini-game Sidewalk Superstars urges players to prioritize education above household chores, in addition to real-life role models in the game. Another mini-game, Blow Them Away, allows players to utilize a virtual hair dryer to combat poisonous language commonly used to put women down.

The House of Hair mini-game attempts to increase player creativity and aesthetic expression while also improving platform representation

Sunsilk City also intends to provide real-world skills to women through the House of Skills, which educates players through 20 free online courses developed in collaboration with learning site Udemy. The courses equip women with both soft and practical skills to help them pursue their goals.

Karta, a creative metaverse firm, and Roforco, a Roblox Game Studio, collaborated to create Sunsilk City. Mexico will be the first country to host the virtual city.

“With so many young women around the world interested in gaming and the extensive potential of the metaverse, we recognized an extraordinary chance to reach a new generation in an engaging and authentic way,” Purnima Lamba, global brand vice president at Sunsilk, said. Sunsilk City, we hope, will encourage females all across the world to extend their horizons and feel inspired to pursue their aspirations while also delivering a delightful experience!”

“As a woman entering the world of stem, I had a lot of barriers, and I’m hopeful the campaign will help offer girls the inspiration and resources they need to fulfill their aspirations,” Jessica Lakshmi said. I’m a gamer myself, and I’ve had a lot of fun with Sunsilk City!”

For MetaNews.

Jonathan Hobbs is an Australian investor and author that trades on a variety of asset classes, including currencies, equities, and commodities. Jonathan’s experience as a macro trader leverages his unique writing style to combine important elements, such as technical analysis and news. The other elements that he brings into his unique writing styles are foundation analysis aimed at rational equilibrium values, evaluating the sizes and motivations of buyers and sellers, as well as identifying the needs of the buyers and sellers in the individual markets. Jonathan is committed to quality writing for new traders as well as veterans.

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Metaverse

Metaоni are unique NFTs to be launched

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Meta0ni is the first collection of 4444 0niverse NFTs and comprises hundreds of hand-drawn qualities that are inspired by a variety of traditional Japanese tales. Collectors of the Onis will have access to a wide variety of one-of-a-kind benefits, some of which include premium access to the P2E game, deflationary supply, NFT staking, free airdrops, and a great deal of other benefits as well.

Twenty days following the initial public minting, ten percent of the revenue will be used to sweep the floor price. After that, twenty percent of the royalties earned from secondary sales will be utilized each month to first sweep the floor, then burn the NFT.

Players fight against one another in order to accumulate $SOULS, the most common form of currency used in the 0niverse. The more championships that are won, the more $SOULS holders will have accumulated by the end of the season

“Owners of Meta0nis will receive EARLY ACCESS to both the Alpha and Beta versions of the game before it is officially released, and they will be able to use their own Meta0nis as game characters. In addition, holders are able to wager their Metaoni in the P2E Game in order to acquire additional $SOULS.”

Trading can take place with $SOULS, and they will be listed on decentralized exchanges. $SOULS will be the single and exclusive form of currency that can be obtained in the 0niverse, including in games, merchandise, and other areas.

“To celebrate the successful establishment of our very own community of individuals who have the same enthusiasm and perspective with regard to the 0niverse, we will be releasing collectibles for our people and our fans.”

“Every person who owns a Metaoni participates in a vote to determine which of the Metaonis in the NFT collection will serve as our 0niRep for the manufacturing of merchandise. The owner of this voted Meta0ni will earn a portion of the proceeds from the sale of merchandise in the form of $SOULS on a consistent basis.”

Discord: discord.com/invite/0niverse

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Metaverse

Tiger Beer released an NFT project

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In order to pay homage to the Year of the Tiger, Tiger Beer Malaysia introduced a brand new product. The brewer decided to collaborate with the Malaysian streetwear brand Pestle & Mortar Clothing in order to introduce an NFT product range.

The Tiger Archives is home to 6,688 individually crafted NFTs, each of which is a one-of-a-kind piece. Within a few minutes of becoming on sale, all of them had been purchased on OpenSea, so it will probably be difficult for users to get their hands on one. The NFTs were modeled after the noble tiger, which served as their inspiration. The other NFTs were essentially variants of the “Lucky Tiger” game, albeit with a variety of focuses and perspectives. Investors who purchase a Tiger Beer NFT will not only be supporting the brand, but they will also have unique possibilities and access to things that are not available to the general public.

It is possible that it is connected to the concept of the NFT collection, which is Tiger Beer’s drive to achieve significant goals in 2022

Because the company made the decision to produce beer despite the fact that some individuals argued that it was a terrible choice, it appears to be adhering to the principle of the brave and daring attitude as a concept.

However, the alcoholic beverage industry has seen plenty of other companies enter the Web3 market before Tiger Beer did so. The adjustment has already been implemented by a few other well-known beer brands. One of these is the introduction of a Heineken-branded virtual beverage into the Metaverse by the company. Even Absolut Vodka has created a Metaverse based on the Coachella music festival.

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FC Porto steps into the sports metaverse

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Today, Upland made the announcement that they will be bringing European football to the metaverse by forming a strategic collaboration with FC Porto. The overall goal of the two groups is to exert influence on the development of fandom in the metaverse. This will comprise a variety of NFT collections as well as a digital version of a football stadium.

FC Porto, the champions of Portugal’s Primera Liga in 2022, is making new strides in the Upland metaverse

As part of this new relationship, the football club will construct a digital stadium in Upland and will also produce collectible NFTs of both the team and its players.

It is important to note that the Upland metaverse corresponds to the physical world. As a direct consequence of FC Porto’s incorporation into Upland, the Portuguese metropolis of Porto will soon become accessible within the metaverse. This indicates that followers will be able to purchase NFT homes that are mapped to their actual addresses in the real world. The development of Estádio do Drago (also known as Dragon Stadium) in Upland will, of course, serve as the primary focus of this endeavor.

There is no question that its NFTs, which will be the first suite of NFTs offered by a European football club, will also be a key lure for supporters. Fans will have the opportunity to gather and exchange NFTs in Upland as a result of this. Even player-owned and player-operated shops on the metaverse’s virtual properties will be a part of the platform’s distinctive gameplay features when it launches.

Excited fans won’t have to hold their breath for very much longer before they can appreciate their team’s virtual activities. In point of fact, the initial stage of the rollout of the FC Porto franchise in Upland is scheduled to take place during the 2022–2023 season.

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