Twitter’s e-commerce operations now include metaverse, live shopping feature. Walmart will be the first merchant to test the new platform, the firm revealed this week.
Twitter’s existing streaming content capabilities and new e-commerce features, such as the sales module for business profiles, will be used to power the live shopping service.
Walmart was an excellent first partner for this new initiative, given the business is aggressively engaging in social media livestreaming events. It has hosted over 15 livestream events in the last year across five platforms.
The Twitter broadcast will begin on Nov. 28 at 7 p.m. ET in the United States and will focus on cyber-shopping. It will also be shown live on Walmart.com/live, as well as Walmart’s Facebook, Instagram, TikTok, and YouTube pages.
New metaverse shopping experiences.
This is Twitter’s first-ever e-commerce livestream, but the company says it hopes to provide more such experiences to its users in the future.
The event will also gauge Twitter users’ interest in metaverse, live shopping. Which already takes place on other social media platforms such as Instagram and Facebook, as well as specific live commerce platforms and video platforms such as YouTube and TikTok.
Twitter, on the other hand, has yet to identify itself as a platform. With users following news, events, pop culture trends, politics, and more. Its recent flurry of new features appears more like spaghetti flung at the wall to see what sticks than a well-thought-out roadmap.
Twitter now aspires to be a hub for live audio, creator subscriptions, newsletters, bitcoin advice, NFTs, private communities, and other services. However, only a few of these ideas will truly work in practice. For example, due to a lack of interest, Twitter had to discontinue its Stories (Floats) feature. Subscriptions didn’t generate much income in the first several days of Super Follow.