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Metaverse April 4, 2022

Volkswagen joins into the metaverse

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Volkswagen has launched an integrated metaverse campaign to promote the safety and intelligence features of its latest Polo model, the IQ.DRIVE. ‘Game On,’ a treasure hunt for hidden NFTs waiting to be discovered by fans on social media, brings interactive narrative to life by fusing the worlds of online gaming and reality. The first person to figure out the secrets will win a variety of real and virtual rewards, including a PS5 and advanced driving lessons from the Volkswagen Advanced Driving Academy.

The contest invites the discovery of a constellation of 100 NFTs collectively dubbed the ‘Mzansiverse.

The event, which coincides with the release of the Polo GTI in the Gran Turismo 7 racing game, challenges participants to uncover a constellation of 100 NFTs known as the ‘Mzansiverse.’ With recognized Johannesburg street scenes populated by avatar players, the campaign has been translated for the South African market.

The video shows the new Volkswagen Polo driving around the Mzansiverse, a futuristic and gamified version of Mzansi with digital avatar personalities to match.

“We’re really proud of our gamified and immersive campaign since it produced exceptional consumer impact while moving Volkswagen and its audience into a new universe,” said Bridget Harpur, head of marketing for Volkswagen Passenger Vehicles. It’s not only enjoyable to see; it’s also enjoyable to play. It’s also a terrific example of how involvement and enjoyment overlap.”

This innovative campaign has inspired consumers engage with it frame by frame

“In the age of’skip ad’ and adblockers, this innovative campaign has inspired thousands of consumers to not only watch our advertising, but to engage with it frame by frame for five consecutive days – while also turning their social feeds into free ad space for the new Volkswagen Polo as they shared screenshots of the campaign,” said Camilla Clerke, executive creative director at Ogilvy South Africa.

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Michelle D. Madsen graduated from the University of Westminster and has been deeply involved in the world of finance ever since. She has worked as a Broadcast Journalist hosting various news shows and informative webcasts about the financial markets. Since 2004 she has also been writing for MetaNews daily, her attention to detail, and her in-depth knowledge of the financial markets have led her to cover Foreign Exchange and commodities. The world of finance has changed in the last few years with the introduction and rising popularity of cryptocurrencies and the Metaverse. She has in no means been left behind, adding this to her bank of intellect and is now also an expert in cryptocurrencies. For the last ten years, Ms. Madsen has been engaged in the financial market. She has notedly written a great number of incredibly informative reviews for the crypto, NFT and the Metaverse. Her wealth of knowledge has enabled her to become a leading expert in the field. She continues to inform the public writing up-to-date, thorough reviews for the readers of MetaNews as she has for the last decade.

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Metaverse

NeoEden’s Realm is an emerging NFT project

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NeoEden’s Realm is made up of a collection of 5005 one-of-a-kind pieces of digital art that are referred to as “Neo-Cardz.” These Neo-Cardz depict the noble inhabitants of the realm. Each one is generated from millions of different possible combinations, has the design of a traditional deck of playing cards, and depicts a different king or queen who resides in the Realm. These kings and queens each have their own distinct personality and are exceedingly rare.

The fantastical setting that served as the inspiration for NeoEden’s Realm was given a contemporary crypto spin so that it may become a reality

The “Crypto OG” philosophers who established the Realm had the idea for Neo Eden, which involved community-based NFTs being combined with creative blockchain solutions.

“Our objective is to establish ourselves as the community standard for bridging the gap between non-linear time travel technology and the world we live in.”

Each Neocard will be minted at a cost of 0.0777 Ethereum, with a limit of four cards per wallet at any given time. Neocard owners have complete ownership of their assets and are allowed to use them anyway they like under a license that does not give them exclusive rights. Each member of the team will be awarded with 4 Neocardz of arbitrary value and 5% of any future $ROSES that are burned.

The owners of each Neocard will be able to claim five gorgeous $Roses each and every day for the next five years. This will usher in a new era of “Rosenomics” for the Realm, which will serve a variety of purposes for the many ecosystem utilities. Owners are entitled to a one-time payout of one hundred dollars in roses for each Neocard that they mint.

The direction that Neo-Eden will take in the future will be heavily influenced by the proposals that it has for its “DAO.” The company that manages Neo-Eden will implement voting features, and the more one is involved with the project and holds a variety of assets within the ecosystem, the more voting power they will have.

“We want our community to govern on key decisions with the direction of the project by voting openly on its ideas,” “We want our community to govern on prime decisions with the direction of the project.”

Twitter: twitter.com/NeoEdensRealm

Discord: discord.com/invite/qjRJWdDAnw

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Metaverse

WimbleWorld is a new metaverse for tennis fans

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Wimbledon’s sponsors and partners can now reach under-18s in the metaverse. As the tournament begins, so does WimbleWorld in Roblox. It allows spectators to play on a virtual Centre Court, a tribute to the famous stadium’s 100th year on Church Road.

Fans can also receive incentives for the virtual Wimbledon store. Roblox users can opt to have their avatars wear pieces from the Wimbledon Ralph Lauren 2022 collection. Roblox and AMC fans can get Andy Murray’s 2022 AMC cap for their avatars. WimbleWorld features Andy Murray.

James Kay, Roblox’s senior director of international communications, says the tennis event may reach a new audience through Roblox’s gamified experience. “Center Court at Wimbledon is 100 years old. You’re talking about something that’s had supporters for generations. We’re thinking about how to engage the next generation of fans beyond watching matches”, says Kay.

Wimbledon will also activate The Gang’s Strongman Simulator, a popular Roblox game

As WimbleWorld starts on Roblox, the key Wimbledon social channels will promote it to maximize crossover. In addition to WimbleWorld on Roblox, fans may enjoy other ‘Wimbledon at Home’ activities and experiences, whether they are attending the tournament in person, from a distance, or interactively through Roblox.

Kay believes the execution is meant to promote Wimbledon to a new generation of fans, but it also has other KPIs. “There might be a monetization aspect, or they may realize we have a great fan base in this generation and want to engage them. It depends on the brand’s type, location, and goal.”

In the case of Wimbledon, they want to ensure that the next generation is hooked on tennis like prior generations were and that the tournament’s tradition continues. Alexandra Willis, All England Club communications and marketing director, states, “Our objective is to ensure that tomorrow’s fans love Wimbledon as much as today’s.”

WimbleWorld on Roblox allows fans to participate virtually on Centre Court. Thank you to Roblox, The Gang, and Andy Murray and Ralph Lauren for being a part of WimbleWorld in its inaugural year.

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Siemens boosts metaverse for the industry

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Siemens, a leader in industrial automation and software, infrastructure, building technology, and transportation, and NVIDIA, a pioneer in accelerated graphics and AI, expanded their relationship to allow the industrial metaverse and promote use of AI-driven digital twin technologies.

Siemens Xcelerator, an open digital business platform, will be connected to NVIDIA OmniverseTM, a 3D design and collaboration platform. With Siemens’ physics-based digital models and NVIDIA’s real-time AI, enterprises can make faster, more confident decisions.

Omniverse’s inclusion to Siemens Xcelerator will speed the adoption of digital twins to optimize production and product lifecycles. Companies of all sizes will be able to use digital twins with real-time performance data, create novel industrial IoT solutions, utilize actionable insights from edge or cloud analytics, and overcome engineering issues by making visually rich, immersive simulations more accessible.

“Photorealistic, physics-based digital twins implanted in the industrial metaverse can alter our economies and industries by offering a virtual world where people can engage and collaborate to solve real-world challenges. Through this alliance, we’ll provide the industrial metaverse to all enterprises” stated Siemens CEO Roland Busch. “Our digital twin technology has helped customers across many industries enhance productivity for over a decade. We offer the industry’s most comprehensive digital twin. When Siemens Xcelerator is connected to Omniverse, we’ll offer a real-time, immersive metaverse that connects hardware and software from the edge to the cloud using Siemens’ software and solutions.”

This alliance combines technology and ecosystems to create the industrial metaverse

Siemens straddles the physical and digital worlds, IT and OT. Moreover, Siemens Xcelerator integrates mechanical, electrical, and software domains across product and production processes, enabling IT and OT convergence.

AI-enabled, realistically simulated, industrial-scale virtual-world engine NVIDIA Omniverse enables live digital twins. NVIDIA AI is the world’s most popular AI platform, powering Omniverse in the cloud and autonomous systems at the edge. NVIDIA Omniverse and AI constitute Siemens Xcelerator’s digital twin.

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